Running News: Zazzle Bay To Breakers Office Visit



In this bit of running news, The Zazzle Bay To Breakers is coming May 15th, and as one who's ran it 19 times, I'm excited to be a part of the 7.7 mile road race again - as press. I've decided not to run it, in exchange for an equally interesting position. (Not telling, yet.)

(Oh, and for those of you who feel compelled to check my record because you have nothing better to do and just want to be nasty, forget finding an accurate recording online - you have to go to the Doe Library at Berkeley. Bay To Breakers Race Director Angela Fang, explained that the records have been given, and then given again, to so many organizations, that it's not possible as of this writing to find a clear record online past 2001; my first run of the Bay to Breakers was in 1988, when I posted a time of 1:04:30 - just perfect for having several of the 10,000 beers Miller put out for runners.)

The Bay To Breakers Office

The office of the Zazzle Bay To Breakers 12k is pretty much about what you'd expect to see: small, with cubicles surrounding a main gathering area, and a set of enclosed offices along the walls. It's perfect for collaboration, and that's what Ms. Fang and her staff do a lot of, as was evident that Wednesday. Because when I arrived, the organization was just 20 registrants away from a sellout, and Katie Harrar, who's the all-purpose Manager Of Event Sales and Logistics, was announcing the change in numbers as it happened. Pretty cool to be there for the countdown, and all unplanned.

I met the staff, from Katie, who I was on the race truck with in 2009, and produced this video:



..to Connor Spicer, who helps race registrants, Brain Ng who is in charge of marketing and employs a MacBook Pro, as I do. And there's Zachary, who is the sponsorship director, who makes sure that sponsor needs are met.

The one person I did not meet was the race producer, who was behind closed door working on making sure things were coming together for the race. (I think he wanted to stay off camera, anyway.)

The Plan For The 100th Bay To Breakers

It's easy to want to focus on the negative community issues of the past, but my desire was to move forward. And this year, there's a ban on alcohol for the Bay to Breakers, but that doesn't mean less fun - in fact, the reverse. So, Fang and I talked about the fun stuff, like their plan to give out, for the first time, "finisher medals" to every participant.

That means if you registered for the Bay To Breakers, you will get a commemorative 100th aniversary finisher medal just for crossing the finish line. There will also be, as Angela explained "some period music" entertainment. That means sounds of the 60s, the 70s, and the 80s, and the 90s too. Even, perhaps Disco, as Fang says "You will definitely see Groovy Judy out at the Conservatory of Flowers. A little flower power there." So, if you have a disco ball around the house, bring it to the running race.

In conjunction with the new rules there will be a "significant amount" of fencing, but on them will be photos from Bay To Breakers of the past. "There will be a visual experience that hasn't been there in the past," Fang said. Plus, Footstock, the annual event that serves as a gathering point after the running festival, is in a different place for 2010.

"We have moved Footstock from MLK, this year it's going to be at Speedway Meadow," Fang said. And it's there that running race title sponsor Zazzle is going to be "doing some interesting activations," she added.

What's Zazzle?

Ok, you may be wondering by now what Zazzle is. Zazzle.com is an online company where you can go and design you own t-shirts or hats and other products in your brand or logo and buy them or have others purchase them. It's their first year as the title sponsor and seems really into the "fun" of the Bay To Breakers, calling it the "World's Most Creative Race."

Running News: Bay To Breakers Sellout!

The Bay To Breakers was at 20 registration slots to go, and as I was making the vlog, it sold out. The "bing" sound you hear in the background as I'm talking to Ms. Fang is the sound made when a registration is purchased. By the end of our talk, they sold out. Proving that the Bay To Breakers is still the "must-be-a-part-of" draw of years past.

Visit the website at Bay To Breakers.com