Yesterday, while this blogger was working the floors of AdTech, word got around that Cisco, which bought Pure Digital's Flip Video Camera brand just less than two years ago, announced it was going to stop making Flip Video Camera products, leaving over two million users out in the cold.
This blogger's response was to use the Flip Video Ultra to tell Cisco off:
Cisco's actions confirmed that the company has no passion for its brand. Regular readers of this space at Zennie62 know that Flip Video Camera products are have been the preferred brand, used to make about 60 percent of the 1,377 videos on the YouTube channel Zennie62.
So, what to do? Keep using it! Keep the brand alive and lobby for some other player to come along and save it. Cisco cut Flip at the wrong time.
About 11 days ago, I took a flight from Georgia to San Francisco for a special press meeting where we were to be given the first versions of the new WiFi-enabled Flip Video Cameras. Now, finally, Flippers could upload videos directly to, to name one place, YouTube.
But, as soon as I stepped off the plane, I checked my email and discovered that the meeting was suddenly cancelled. The PR reps didn't know what was going on, really. But, no meeting.
Now, I get it.
Folks, someone at Cisco has a WiFi-ready Flip. It's out there. It's not a concept. it's real.
Cisco Marketing?
Cisco could have done better by Flip. Instead of just using celebrities, the company could have activated it's brand ambassadors, like me. Cisco could have held contests where, if you bought or owned a Flip Video camera, you could make a one-minute video explaining why you're the best sports fan in the World, and the winner have their choice of a trip to the Super Bowl, The Masters, or the NCAA Final Four, or the NBA Finals.
They never did anything like that.
As I said in the video, #$%%^ Cisco. Save Flip!
Note: Arianna Huffington AdTech Speech Video is up at Zennie62 at Youtube.com.
This blogger's response was to use the Flip Video Ultra to tell Cisco off:
So, what to do? Keep using it! Keep the brand alive and lobby for some other player to come along and save it. Cisco cut Flip at the wrong time.
About 11 days ago, I took a flight from Georgia to San Francisco for a special press meeting where we were to be given the first versions of the new WiFi-enabled Flip Video Cameras. Now, finally, Flippers could upload videos directly to, to name one place, YouTube.
But, as soon as I stepped off the plane, I checked my email and discovered that the meeting was suddenly cancelled. The PR reps didn't know what was going on, really. But, no meeting.
Now, I get it.
Folks, someone at Cisco has a WiFi-ready Flip. It's out there. It's not a concept. it's real.
Cisco Marketing?
Cisco could have done better by Flip. Instead of just using celebrities, the company could have activated it's brand ambassadors, like me. Cisco could have held contests where, if you bought or owned a Flip Video camera, you could make a one-minute video explaining why you're the best sports fan in the World, and the winner have their choice of a trip to the Super Bowl, The Masters, or the NCAA Final Four, or the NBA Finals.
They never did anything like that.
As I said in the video, #$%%^ Cisco. Save Flip!
Note: Arianna Huffington AdTech Speech Video is up at Zennie62 at Youtube.com.
